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Online Holiday Shopping Forecast and Trends 2013
This week, Adobe released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s Christmas shopping season (defined as November and December). Although...
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Online Shoppers Turning To Mobile, Social During The Christmas Season
To gain more insight into online consumer shopping behavior, Adobe surveyed 1,200 people who plan to Christmas shop online in the UK, Germany and France (400 shoppers in each country) as part of the...
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Mobile Holiday Shopping Skyrocketing Across Europe
This year, the Adobe® Digital Index 2013 Online Shopping Forecast hinged a bet that online sales this Thanksgiving would be almost on par with Black Friday—suggesting that in the next five years Black...
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The U.K. Set to Lead Online Sales This Christmas
As Christmas dawns around the world and the holiday shopping season officially comes to a close, retailers should be set to see record-breaking online sales this year thanks to huge spikes in mobile...
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Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!
Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying...
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Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital...
With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14–15 at ICC...
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Take ‘The Great Marketing Measure’ and Test Your Creative or Analytical Mind
As marketers, we’re accustomed to constantly analysing thought processes—whether they are connected to a campaign strategy, consumer behaviours, business results, or our own marketing minds. At Adobe,...
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Introducing Adobe’s Digital Marketing “Think Tank” at Summit 2014
To quote Forrester’s David Cooperstein, marketing has shifted to the “age of the customer”—today, the rapidly changing industry is dead-centred around reinvention. This means we need to market to our...
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Adobe and Publicis Groupe Team Up: News from dmexco 2014
Having lived and worked in Germany for four years, I’ve grown to deeply appreciate the innovation powerhouse the country has become over the past several decades (some even argue it now dominates the...
View ArticleMagic Bands, Magic Quadrants, and Magic Technology
Last year, we talked a lot about the reinvention of marketing—from both a personal skills perspective as well as an entire business transformation. And as marketers continue their journeys and build...
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